Close Up Magazine

As the world's best informed betting magazine, Close Up is a reward for high-staking Ladbrokes customers. Close Up is published four times a year and is mailed directly to Ladbrokes best customers, with a further 5,000 copies available in the company's most prominent betting shops.

Compared with other general sports betting publications, Close Up offers a far higher level of insight into a greater variety of sports and games. This is thanks to Nick Pitt, ex-Sunday Times sports editor and now editor of Close Up, who has unrivalled access to the very best sports writers and commentators. The editorial team at Aspect Media are able to identify those unique facets of a specific sport that affect the outcome of a football match, horse racing event or tennis tournament. These features deliver information in a way that readers could not find elsewhere and subsequently their expertise is enhanced.

Every issue is the result of approximately five to six month's work; deciding which sporting events to cover, researching, writing and designing each feature and planning illustrations and photo shoots.

Close Up demonstrates that Ladbrokes is not just another high street bookmaker; that the company has a wide range of services to offer and exclusive sports betting information to share with customers.

Close Up won Launch of the Year in 2006 at The Association of Publishing Agencies (APA) customer magazine awards. Close Up magazine entered several categories this year, including Most Effective Consumer Publication and Editor of the Year and received a Judges' Commendation for Most Effective Consumer Publication. These awards help Ladbrokes to recruit the best writers, promote the magazine and create interest amongst advertisers.